International Business Cases, Business in the European Union and Religion in the Low Countries
A total of 8 credits will be earned for the successful completion of the program. BUS 483: Advanced International Business Cases (pre-requisite: one of the following: 351, 361, 362, 371). Counts as Major Credit
BUS/IS 283: Introduction to International Business Cases (If taking this for IS 283, ECON 100 is a pre-requisite). Counts as IS Major Credit
RELS 258: Protestant, Catholic, Jew, and Muslim: Intersections in the Low Countries, 1000-2000+. Counts as Major/Minor Credit
Foundations Credit for F1, F9, and F11
Professor Denis Khantimirov will continue to direct the Belgium Maymester and will teach the four-credit course in International Business Cases that combines case studies and business site visits. Professor Van Herck from the University of Antwerp will join the Belgium Maymester to teach RELS 258: Protestant, Catholic, Jew and Muslim: Intersections in the Low Countries. International Business Cases will continue to focus on industries where Belgium, Holland, Germany and France have historical advantages and expertise, for example, diamonds, brewing, printing, transportation, chocolate, wine and champagne. RELS 258 will be integral to the study of international business in Belgium, France, Holland and Germany. Many of the sites we visit are not only important to business, culture and politics in the European Union but are also related to the religious history of the area. We are very excited about how these two independent courses work together to help students contextualize religious history and contemporary international business’s environment and believe 2018 will be another awesome Belgium Maymester experience!
The program will be headquartered in Antwerp. Students will be housed at the Ibis Hotel, and instruction will be at the University of Antwerp with some lectures at the NEOMA School of Management in Reims, France. For International Business Cases, coursework will combine business case studies with site visits, lectures from company officials, and Reims Management and University of Antwerp faculty. For the RELS 258 course, coursework will combine readings, lecture, and site visits with lectures by faculty from the University of Antwerp and art/architecture historians. We’ll be in Belgium—Antwerp, Brussels, Brugge, Leuven, Mechelen, and Ghent: France—Reims, Epernay, some small villages, and Paris; Holland—Amsterdam and Flower Market; Germany—Triers and Aachen; and Luxemburg.
We’ll study international branding and industry structure by examining Stella Artois, owned by AB InBev that recently bought Anheuser Busch and continues to expand its international holdings. We’ll also examine local breweries, Anker Bok, that competes very successfully against the internationals by using a carefully selected import/export agent and Duvel that has grown to a mid-sized firm with an increasing number of exports; the De Beers diamond phenomenon and its joint venture to brand its diamonds with Louis Vuitton-Moet Hennessey; LVMH and its portfolio of luxury brands, including champagnes that are experiencing booming demand but static supply; the country of origin effect on Belgium’s international printing, diamond cutting, chocolate, and weaving industries as well as place-marketing of Germany’s wines; and the international brand, FedEx, headquartered in Memphis but expanding in Europe, the Middle East and Africa. We’ll examine the religious history of the Low Countries and combine lectures with visits to sites of great religious historical significance, for example, Van Eyck’s Adoration of the Lamb in Ghent; Antwerp’s Rubens House, and the Plantin-Moretus museum of printing; the Basilica of the Holy Blood as well as the Beguinage in Bruges; Breendonk Prison where political prisoners and Jews were detained in WWII; Amsterdam’s Jewish District and the Flower Market; and in Germany, Aachen’s Cathedral and Charlemagne’s chapel, and Trier, birthplace of Karl Marx and site of extensive Roman ruins. In Brussels, we’ll visit European Parliament. Our extensive integration of site visits, lectures, and studies on international business, European politics, and religious history illustrate why each course component cannot be parceled into a separate package for study—that’s one of the advantages of Maymester in Belgium, Holland, Germany, Luxemburg and France!
All students with a GPA of 2.0 and in good academic and social standing are eligible for the program; however, we are limiting enrollment to the first 30 students accepted in the program. (Same-sex-double-occupancy makes it difficult to set the exact number of students who will be accepted.) Thus, it’s important to submit a complete application early because openings will be filled on a rolling basis—the first qualified student to submit a complete application will be the first student enrolled and so on until the program is filled.
Location and Dates:
Headquartered in Antwerp, Belgium.
Students must possess a GPA of 2.0 and be in good academic and social standing
2018 Belgium Itinerary Tentative.docx